We know that wearing a watch every day with the same strap might get a little dull. As collectors and enthusiasts ourselves, we appreciate having options and we know that strapping on a new style can entirely reignite our love for a timepiece.

Our manufacturing partners for our Analog:Shift brand leather strap collection are a multi-generational family owned factory in Italy that has been providing high quality OEM straps to your favorite watch brands in Europe for decades. We are deeply excited to make these colorful straps available at both a quality – and a price – rarely seen on the market!

The Murdock Red II Montone Strap 

Our Montone Leather Strap collection is the evolution of our calf leather style, produced in core colors that evoke the colorful pop artwork in comic books and legendary graphic novels. These fun, vibrant straps are now produced with a more traditional vintage style stitching, and we've further upgraded them with a perforated backing for even more comfort on the wrist.

The Murdock Red II Montone Strap features a fiery red tone you'd have to be blind not to notice! This is a daring, vibrant strap that is a whole lot of fun on the wrist. Let it bring out the devil in you.

Handmade in Italy.

Please keep in mind that these straps are all handmade from high quality leathers. As such, there will be slight variations in color and texture from strap to strap and may differ slightly from those pictured. They will each develop their own characteristics of patina with age and wear - just like your timepieces!